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New Media Rules of Engagement
The digital revolution has been around for a few decades now, gathering pace and power like an avalanche as it sweeps up more and more industries in its path of change. It has consumed us all, altering...
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Craving Curation: 5 E-Newsletters that are ‘Must Subscribe’
Have you ever been bombarded with an auto-playing video while scrolling through your feed? Or have you ever been sucked into a click-bait hole not knowing how you got there? Every day we are flooded...
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opr at CES 2016 – Top Trends in Tech
VIVA LAS VEGAS! This week the OPR team are on the ground in Sin City as Nevada prepares for the onslaught of over 150,000 guests, who over the next four days will make their way around the 2.4 million...
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Teach, tailor, take control – the three Ts of B2B content marketing
Your claims about why your product and brand are better than the competitor’s are merely claims. In this post, Ross Lambert explains how to use content marketing to get the competitive advantage...
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Australia – let the good times roll, but don’t be complacent – says Bernard Salt
We reached peak smashed avocado and feta at opr this week, when Australia’s leading demographer, Bernard Salt of KPMG, shared his insights into the mind and the mood of Australia in 2017. The avocado...
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